All in the Mix Bakeshop: A Sweet Success Story of Growth and Expansion
Stephanie Doeler, owner of Easton's newest bakery, All in the Mix Bakeshop, can attest to the transformative power of small business support. Her journey from home-based cake baker to thriving commercial enterprise wouldn't have been possible without the guidance and expertise of the Maryland Small Business DevelopmentCenter (SBDC).
Stephanie’s story began in June 2017, when, armed with a passion for baking and a dream of starting her own business, she turned to the SBDC for assistance. Consultant Dr. Candace
Pruett provided invaluable support, navigating Stephanie through the intricacies of launching a cottage food business under Maryland regulations. Recognizing her passion and potential, Candace provided Stephanie with the essential steps to start and launch All in the Mix Bakeshop. Candace's expertise in business planning, bookkeeping, and expansion efforts played a pivotal role in the growth of Stephanie's business.
As All in the Mix Bakeshop grew steadily, Stephanie's vision expanded. Relocating to the Eastern Shore, she dreamed of opening a commercial space and running her bakery full-time. Once again, Stephanie turned to the SBDC, finding in Candace a trusted partner for her ambitious plans. She assisted Stephanie in finding and securing a commercial space, refining her business plan, and devising effective marketing strategies.
"Stephanie's dedication and passion were inspiring," Candace says. "We worked together to refine her business plan, develop a comprehensive marketing strategy, and identify potential funding opportunities. Seeing her vision come to life at the Easton location has been incredibly rewarding."
In December 2022, All in the Mix Bakeshop opened its doors to the Easton community, offering a delightful array of handcrafted cakes, cookies, pastries, and treats. Doeler's commitment to quality ingredients and unique flavors has already won over local hearts, and the bakery is quickly becoming a sweet spot for residents and visitors alike. They had an official ribbon cutting with the local Chamber of Commerce in November 2023.
"Opening my own bakery has been a lifelong dream," Stephanie says. "The SBDC's support has been invaluable every step of the way. I wouldn't be here without their expertise and encouragement."
For more information about All in the Mix Bakeshop, please contact Stephanie Doeler at info@allinthemixbakeshop.com.
The Maryland SBDC is a statewide network of centers dedicated to providing free and confidential business advising and training to small business owners and aspiring entrepreneurs. With over 30 years of experience, the SBDC has helped countless businesses launch, grow, and succeed. For more information, visit www.marylandsbdc.org.
Posted: 03/17/2025